Brand Identity

This page showcases effective brand identities I have conceptually developed. Take a look to see, and read more about my projects.

Phlō

Brand and Visual Identity

As a group of 4 people, we designed an intention and brand for a fictitious non-profit organization that engages in the field of water.

What Challenges Did I Overcome?

Conflict Within the Team

Working with a very talented team had mostly perks, but was the cause of some conflict. Making final choices on any design was the most time consuming aspect of our design process. We scheduled meeting times to present our designs to our team and explain why our designs would serve our needs and be the best choice.

The End Result

A brand guideline / booklet showcasing:

Concept map
Visual identity
Online appearance
An artifact of our organization
Ripple story

Brand Consistency

While we ultimately made the project together, I took on the role of ensuring that all work made by the group followed the general brand rules that I designed for things such as logo use cases, illustrations, color consistency, iconography, etc.